Backlight, a Marseille-based men’s ready-to-wear brand created in 2010 cleverly takes its inspiration from trends to assert itself in the clothing market. Attentive to its consumers, Backlight continually expands its collections, draws inspiration from  American values and conveys a relaxed, urban style while re-imagining products that are sourced everywhere in the world.

In 5 years, the brand has imposed its vintage, trendy style and been recognized as a must-have lifestyle brand.

Today the company has over 380 sales points in France that include chain stores, multi-brand boutiques and sport stores. Each year, the brand confirms its success and heads off to conquer new markets. Backlight products associate quality and affordability.


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