Maxime Simeons thus created M.X PARIS, a creative, sporty, ultra-contemporary men’s ready-to-wear brand. This timeless, masculine wardrobe addresses a resolutely modern, urban man who seeks creative clothes that are also wearable and affordable.

In a world subjected to an increasing amount of information and technology, the choice of the short, graphic, easy-to-memorize M.X name is in synch with the “signs of the times”.

The Spring/Summer 2019 “Cruel Summer” collection pays homage to the summer mood in United States coastal cities that reflect their many influences and multiple heritages. Modernity co-exists with nature as sandy beaches are reflected on the facades of immense, vertical buildings. The abundant palm trees and incredibly diverse sunset colors help make these eclectic metropolises even more fascinating. These energetic images inspired Maxime Simeons to create a pop, graphic, kaleidoscopic, American summer look.

This season, the M.X man crosses the Atlantic to rub shoulders with graphic, acidic-colored prints so typical of the sunny metropolises along the American coast. The M.X man makes a summer getaway to hang out amidst palm trees while wearing a colorful collection developed in new, contemporary cuts and materials.

Once again Maxime Simeons adapts and develops a masculine wardrobe by proposing a casual-chic, contemporary vision of the M.X man. The high standards and special attention paid to its details and choice of materials give this collection a true “getaway” mood. With its perfect cuts and quality materials, it includes both reworked classic pieces as well as more contemporary items.


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