“We created Picture Organic Clothing with the desire to inspire eco-friendly lifestyle through our passion for boardsports.

Our mission is to develop next-generation products that will help the fight against climate change.”

Julien, Jeremy & Vincent

Ride, Protect & Share. These three words capture the essence of Picture Organic Clothing.  

There is also another story behind: a meeting between three “pals”, Julien, Jérémy and Vincent. They all come from different backgrounds, but chasing a childhood dream and united by that shared passion for boardsports and the desire to create something that reflected their identity, they founded Picture Organic Clothing in 2008 with a very clear concept:

A new design: an architecture background rather than a fashion design’s allows Jérémy and his team to have a different perspective on product design

A new philosophy: every product is eco-friendly made with a minimum of 50% recycled polyester, 50% organic cotton or made from recovery fabrics

A new way of thinking: neither a ski nor a snowboard brand. Rather, an environmentally responsible outdoor brand dedicated to boardsports and the great outdoors

With many discovery’s ahead, the small expedition between friends has become a lifetime of adventures!


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Batiment Onyx : 15 rue du Pré Paillard, 74940 Annecy le vieux