DYNAMIC ATTITUDE

This is the section that showcases collections designed to accompany movement. Anchored in sportswear and streetwear, the featured brands offer innovative, comfortable looks with a technological core sometimes infused with subtle vintage references.

‍

BLUE CULT / BOMBERS ORIGINAL / JOTT / LE TEMPS DES CERISES / THE HIDEOUT CLOTHING

‍

‍

‍

Blue Cult isn't just another brand in the world of men's denim. It's a statement of intent. Born on the shores of the Mediterranean, where the light sculpts colors and time seems to stand still, Blue Cult, a young French brand, champions a relaxed, positive, and sustainable elegance.

Here, trousers are never just a garment. They are conceived as statement pieces, designed to accompany men in their everyday lives: the lives of those who move, travel, work, and live. From jogger jeans with expertly crafted comfort and soft-touch jeans to chinos with subtle nuances, each style combines a perfect fit, responsible materials, and attention to detail. The brand cultivates a strong appreciation for beautiful materials and low-impact fibers: organic cotton, Tencel, linen, and smart blends, selected for their softness, durability, and comfort. At Blue Cult, eco-responsibility isn't a slogan, but a daily commitment, integrated into the creative process. The goal is to produce the best trousers in the most responsible and ethical way possible. To achieve this, the brand works hand in hand exclusively with workshops in the Mediterranean region and uses ozone and laser washing to create exceptional denim.

‍

‍

‍

‍

From the military uniform to the favorite jacket of bad boys, the Bomber jackets have been constantly reinterpreted without ever losing their splendor.

A duty of memory that Bombers Original has made a point of honoring since its beginnings. Since its creation in the 1950s, this iconic jacket has survived the decades without aging. Initially designed for technical needs rather than stylistic desires, the "MA-I" and "B15" models were developed for American naval and air force fighter pilots. Adapted and marketed to the desires of the time, the popularity of the Bombers skyrocketed, to the point that the most divergent cultures are infatuated with it and make it an identity marker. A unique silhouette and a magic formula which has made this jacket a timeless and cross-generational fashion icon to which Bombers Original remains and will always remain faithful.

‍

‍

‍

‍

Founded in 2010 in Marseille, France, JOTT is a French brand that owes its success to its iconic lightweight down jacket in RDS-certified down and its ingenious colorful pouch. Born out of urban outerwear, JOTT has diversified over the seasons to offer universal, versatile collections that dress all tribes (men, women, children)! Everyday products that combine functionality and style in the service of movement.

‍

‍

‍

‍

Le Temps des Cerises was founded in 1998 in the heart of the birthplace of denim, born of the passion of its creators, Lylian Richardière and his father, for the famous blue fabric. It was in the Mediterranean basin that the brand was able to perpetuate unique knowledge and skills in the manufacture of its jeans and thus create its own processes to perfect its stonewashing. Over the seasons, Le Temps des Cerises has become the specialist for “bottom enhancing” JEANS.

‍

‍

‍

‍

Maison hideout celebrates the harmony between Parisian elegance and Caribbean soul, a dialogue between refined French craftsmanship and the raw authenticity of multicultural heritage in the modern world. The name itself embodies this duality: Maison for the architectural precision, creativity, and timeless style of Paris; hideout for the English-speaking Caribbean spirit that shapes our rhythm, resilience, and imagination. In today’s fashion landscape, we represent a Paris that is modern, diverse, and alive - merging global influences, noble fabrics, and meticulous detailing with humility and a commitment to conscious, responsible creation.