This Normandy-based company began making workwear garments in 1913. Alexandre Milan, the owner since 1998, didn’t immediately capitalize on the company’s past. “At the beginning of the 2010 decade, we understood that a fringe group of our clients might be interested in French-style workwear”, recalls this descendent of a hosiery-manufacturing family which bought the company. “We sensed that people were tired of trends that change faster and faster. They now want long-lasting, essential, time-honored pieces; beautiful classics that have a presence, a character and a history …”
"PRÉSENT MANIFESTE": A study of the present moment.
At Homecore, our clothing is more than about what you wear—it’s about how you feel in them.
This collection is an invitation to reconnect with the present through the physical experience of dressing. The fits, texture of fabrics and alignment of seams with posture—each detail is designed to bring you back to yourself, here and now. In a world that pulls us outward, these pieces anchor us inward. Rooted in intentional design and conscious craftsmanship, everything you see on the rack has been created because of a range of physical objects curated by Alexandre. These vary from Zanzibar rocks, personal photography, vintage pieces and much more…