FUTURO MASCHILE

NEWS for Futuro Maschile and the Top Floor 
Futuro Maschile, the section that showcases the latest in contemporary menswear through cutting-edgebrands and international collaborations, presents a new look designed by the architects of DWA - De-sign Studio, a multidisciplinary practice based in Milan, with prestigious collaborations in the fields of design, fashion, and luxury. The designers have reimagined the spaces on the Top Floor, creating a unique harmony with the Futuro Maschile offerings, enhancing their innovative proposal. 

This section presents a comprehensive overview of contemporary menswear and today’s most exciting collaborative projects. It features a selection of forward-thinking brands that craft advanced wardrobes by blending tailoring with innovative fabrics and refined luxury details.

‍

CACHÍ / CHAPAL / MUSEUM GARMENTS

‍

‍

‍

CACHÍ is a high-end clothing and accessories brand founded in Paris in 2024 by Belén Frias and Élise Girault, a Franco-Argentinian duo. Their meeting in Paris in 2018 marked the beginning of a journey where fashion became their shared language. They rethink the essentials of the masculine wardrobe, subtly redefining its codes through a minimalist and refined approach. Each piece combines classic tailoring with their cultural influences, defined by structured cuts and a rigorous attention to lines and profiles.

‍

‍

‍

‍

With its Friping Collection, Maison CHAPAL brings back a tanning process developed by the tanneries of Millau, which gained international recognition in the 1980s. As its name suggests, these intentionally crinkled leathers are achieved through a specific tanning method combined with a meticulously controlled preparation process. This demanding technique was made iconic by Roberto Cavalli, whose bold approach to leather left a lasting mark on fashion. This collection is also a personal tribute. In 1983, Jean-François Bardinon met Roberto Cavalli in Florence where he would later return year after year to present his creations at Pitti Uomo, though he could not yet foresee it at the time. Jean-François Bardinon discovered in Roberto Cavalli a free-spirited mindset and an unrestrained creative energy. 

True to Maison’s creative philosophy, each historical model strictly respects the codes of its original era. The Friping Collection thus stands as one of the most unconventional expressions of CHAPAL’s style.

‍

‍

‍

‍

Inspired by the iconic pieces of the masculine wardrobe that have stood the test of time, Museum Garments aims to create clothing that naturally blends the heritage of the past with contemporary fashion.

Driven by a pursuit of timelessness, the brand weaves a connection between the excellence of yesterday and the creativity, values, and commitments of today.
Since its beginnings, Museum Garments has been sincerely committed to selecting the finest materials and collaborating with exceptional ateliers. Its high standards are reflected in garments designed to last and to be cherished pieces crafted for comfort, quality, and timelessness.

‍
The name Museum Garments embodies this philosophy: a pursuit of meaning, craftsmanship, and curiosity about what we wear. The brand speaks to those who seek more than just clothing — enthusiasts who recognize the value in every detail.