PITTI, TAKING STOCK

Once again, the summer edition of Pitti that was held last week in Florence, opened in the rain. It took ages to get to the Fortezza da Basso but photographers did have time to capture the best looks worn by the fair’s visitors. 

The 108th edition attracted approimately 15,000 visitors including just over 11,000 buyers for 740 exhibitors.

To report on this year's event, we met 4 of the French brands we support with DEFI, plus one buyer.

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FEEDBACK FROM BRANDS

BASILE DADAUX – FOUNDER OF AGAIN (2021)

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For the past 4 years this designer, who did a stint at Hermès, has developed a wardrobe inspired by the outdoors that is more sensitive and poetic than technical. Each season, his collections are enriched by new pieces and new layers (here a hat, there an airy sweater or wide shirt...) that transmit the concept of functionality into a very contemporary silhouette.
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‍Tell us about this new collection...‍

It’s part of a continuity: I often begin with a landscape. This season, it’s the transition between spring and summer in my native Jura region. We can find the textures of vegetation but also textures of old farmhouses or worn-out wood combined with the colorful aspects of flowers and greenery. I always use textured technical fabrics and then add shirts for a touch of elegance. And I’ve also sprinkled creative knits, crochet details and 3D flowers into the collections. This winter, I’ve developed accessories like a small drawstring sailor bag and a sailor hat.
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How did the show go for you?

‍It's always interesting to come here. You get a feel for the season's trends and what's coming up. Of course, it's always good to take orders, but that's not the main thing. It's about making contacts with buyers, so you can meet them later in Paris or elsewhere. This edition has been quiet for me. But sometimes all it takes is a few contacts. I'm looking forward to showing in Paris.

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credit of picture : @goldiewilliamsvericain

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