PITTI, TAKING STOCK

Once again, the summer edition of Pitti that was held last week in Florence, opened in the rain. It took ages to get to the Fortezza da Basso but photographers did have time to capture the best looks worn by the fair’s visitors. 

The 108th edition attracted approimately 15,000 visitors including just over 11,000 buyers for 740 exhibitors.

To report on this year's event, we met 4 of the French brands we support with DEFI, plus one buyer.

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FEEDBACK FROM BRANDS

ADRIEN ALBOU – CREATIVE DIRECTOR OF PAUL & JOE MEN (1995)
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Having put its menswear line on hold in 2018, Paul & Joe relaunched it in 2022 when Adrien Albou arrived as creative director. “I grew up in the clothing business,” explains the son of Sophie Mechaly, who founded the brand 30 years ago. The seventies aesthetic (short, loose-fitting shirts, flared pants, Italian tailoring) and precise references (either musical or geographical - this season Japan) make one want to take a closer look.
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Why was Paul & Joe at Pitti this season?

For me, Pitti is all about tailoring, pieces with sleeves and the culture of Italian clothing. Italians pay attention to details, epaulettes, even stitching. I use a typically French jacket construction with pure, Italian finishes. At Pitti, people flaunt their taste, they’re daring and push their looks to the extreme but still use know-how to produce well-made clothes. The show is world-famous and for a French brand getting back on its feet, it’s important to be here. This is the second season we've had a stand.
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How did the fair go for you?

I see myself as a tailored brand and right now there's a real transition between a sportswear moment and a desire to dress up and be sexy. I have a slight preference for winter, for pieces with sleeves and for layering... but here we had fun with prints, cotton voiles and a fresh, sexy look. There's a big influence from Japan, I visit that country often and adore it so I’ve tried to make a link between the Japanese and French lifestyles. I felt that people reacted well to our proposal during the fair.

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credit of picture : @goldiewilliamsvericain