PROJECT LAS VEGAS

FEBRUARY 10-12, 2025

PROJECT is known as an industry insights leader and comprehensive global marketplace. They present what’s new, now and next in men’s contemporary apparel.

BILLY BELT / THE HIDEOUT CLOTHING / SIXTH JUNE / VERY RARE

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BILLY BELT: BILLYBELT is a French brand for men and women, designing cool and colorful clothing and fashion accessories for urban explorers. Founded by two brothers passionate about fashion and design, the brand stands out for its commitment to offering high-quality products, combining elegance and comfort, but also modernity and durability. Particularly renowned for its braided belts and colorful socks, the BILLYBELT wardrobe makes it easier to choose everyday outfits, whether for formal or casual occasions. The brand strives to design iconic pieces that we could have easily worn yesterday, that we can wear today, and that we will still wear tomorrow.

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THE HYDEOUT CLOTHING: "Addiction" where the beauty of flourishing against all odds is embodied in every piece. This release embodies the resilience and beauty of blooming against adversity, even in the coldest months. Drawing inspiration from the delicate yet potent poppy opium flower, "Addiction" symbolizes our dedication to life, progress, positivity, love, and continuous growth. The collection features an earthy and vibrant color palette inspired by opium poppies, grounded in blacks, creams, greens, and accented with shades of violet and red. This range includes knit sweaters, hoodies, thermal sweaters, crochet sleeveless cardigans, crochet bucket hats, baggy denim jeans, and a crochet duffle bag.

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SIXTH JUNE: Welcome to the distinctive world of our streetwear collection, an adventure where each piece is crafted to elevate every moment of your life. Anchored by the mantra "Elevate Every Moment," our designs transcend traditional fashion, transforming into a lifestyle statement. Each item invites you on a journey through urban style and sophistication, meticulously crafted to enhance your daily experiences. With a focus on premium materials and exceptional craftsmanship, our garments are tailored to accompany you through the vibrant energy of city life or your quests for tranquility. The collection redefines everyday elegance with a modern twist, challenging you to elevate your routine to something truly remarkable. "Elevate Every Moment" is more than a slogan—it's a philosophy. It encourages you to seek out excellence in all areas of your life, to see beyond the ordinary, and to capture the extraordinary in every detail. Let each moment shine; let our collection lift you to new heights.

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VERY RARE: This winter, VERYRARE delivers its most daring collection yet: drawing from the timeless allure of Parisian architecture, the collection fuses luxury aesthetics with urban rebellion. Expect oversized silhouettes, premium jacquard fabrics, and edgy embroidered designs that push the boundaries of creativity. From villainous reinterpretations of pop culture to unique artwear pieces, each item tells a story of raw authenticity and refined elegance. Step into the season with unmatched energy.