actualité
ACTUALITÉ
SUPERSTYLING
AGAIN* / AMERICAN VINTAGE / ARMOR LUX / DAYTONA 73* / EDOUARD PARIS* / EMILE GARÇON*/ IRON & RESIN* / JAGVI rive gauche / LLOSA* / OLOW*/ VERY RARE*
* DEFI
This SS26 collection is inspired by the delicate transition from spring to summer in the rural landscapes of Jura. Here, nature adorns itself with lush, abundant greenery, full and overflowing, offering a spectacle of colors and shapes. The worn farms and barns from the designer’s childhood blend with the industrial lines of peri-urban areas, forming a harmonious tableau that captures the essence of the Jura countryside.
As the sun grows stronger, the landscape blossoms into a sunlit fairy tale, with blooming fields and bright weather. The town of Arbois, the heartbeat of this region, adds a rustic and authentic touch to this universe, where dominant tones oscillate between warm grey, white, khaki, and pale pink.
This collection captures the spirit of Jura in a suspended world where rustic rural beauty meets contemporary elegance.
WELCOME TO THE HOUSE OF COLORS: Don’t be fooled by the name: American Vintage comes from Marseille, France.
Founded in 2005, the brand proposes an edited wardrobe of elevated basics inflected with vintage references, at the intersection of Californian cool and South of France flair. The collections have grown season by season, structured around increasingly detailed pieces. Today, American Vintage offers men’s, women’s and children’s ranges, where colors and materials, the brand’s DNA, generate emotions and excitement. Welcome to the House of Colors.
Founded in 1938 in the city of Quimper in Brittany, Bonneterie d’Armor is today a French textile manufacturer leader with over 5 million pieces sold per year.
The company gained its reputation for high quality contemporary apparel with its iconic knitted Breton striped shirt.
EDWARD PARIS
A couture-level casual wardrobe, designed for instinct and movement.
Edward Achour presents a modular, free-spirited collection — no fixed looks, no rules. Hiking pants, cargo shorts, bombers, polos, cardigans and shirts are made to mix, layer and reinvent endlessly.
Technical pieces are elevated by refined materials, with a palette that shifts between navy, cream, camel, solar whites, sky and sea blues, rich greens, and earthy terracotta — all lit with metallic and iridescent accents that catch the sun. For an urban gentleman — eccentric and bold — who embraces comfort, elegance, and attitude.
Ready to wear. Without limits.
(RE)BORN COLLECTION by Emile Garçon: “Because there are many lives in one life” This collection is entirely created from rare clothes hunted in thrift stores & scarves from end-of-stocks. All (re)invented, (re)sewn, (re)doubled, (re)worked by hand in small factory of expert women, and (re)embroidered in an original way so that each model is unique!
Ethical and ecological, this collection marries the air of time and upcycling
to (re)invent a new way of making fashion and dressing.
Abolishing the «old-fashioned», waste, this creative and committed gesture, resolutely turned towards sustainable development, (re)gives a future to the clothes of the past.
Founded by a small crew of longtime friends who cut their teeth in the industry before walking away from it, Iron & Resin stands as a counterpunch to fast fashion and the throwaway culture that's hollowed out too many good things. Built on the belief that gear should be made to last, the brand creates goods with grit and guts - the kind that hold up, wear in, and earn their keep. Iron & Resin doesn't chase trends. Instead, it builds what it believes in: timeless, purpose-built provisions drawn from a life lived between the coast, the canyon, and the long roads in between. Each piece reflects that lifestyle - surf breaks, desert highways, garage builds, and campfire mornings stitched into every seam.
“We are a French regenerative premium craft menswear brand, based in Paris since 2012. The collection story telling this SS2026 season is “Denim Soul in Paris”, all focus on sustainable premium fabrics around some key organic denim fabrics. Focusing on a more practical approach to accelerate the adoption of innovative, low-impact materials and processes in a pure designer collection spirit.
What our vision is? Roots from Modernity meaning JAGVI. Rive Gauche's vision of modernity usually empowers its roots from fashion design innovation and new technics, regenerating human emotions. JAGVI. Rive Gauche operates as a research company, focused on minimizing the environmental footprint of its collection by pioneering the transition towards a sustainable creation.”
Llosa’s creations find their inspiration in a time capsule where one enjoys a PAUSE.
Between a fantasized past and an alternative future, a dreamy cloakroom where the tailor’s know-how is in constant movement.
The structured comfort of the urban elegance signature reveals itself through natural ergonomics. An ode to tomorrow’s uniform.
Founded in 2006 by Mathieu & Valentin, OLOW is more than just a French clothing Brand. It's a journey of creativity, community, and sustainability. Each collection is an adventure, a fusion of art and style that celebrates individuality.
Our commitment to sustainability runs deep. We collaborate with ethical factories in Portugal and use sustainable European quality fabrics like GOTS certified organic cotton, and recycled wool, to make every garment.
At the core of OLOW lies our passion for artistic collaborations. We've partnered with renowned talents resulting in collections that are truly unique and reflective of global inspiration.
A tapestry of visual rebellion. VERYRARE’s new collection blends surreal Renaissance fantasy with street-coded silhouettes, shifting between myth, manga, and modern mythos. From celestial blue gradient sets to graphic-heavy tees and divine canvas jackets, each piece carries a story too loud to whisper. Designed for those who don’t just wear clothes—they wield them.
