WELCOME EDITION PARIS
26-29 June 25, 28 Rue De Lappe,
Paris 75011

International showrooms presenting the finest edit of premium contemporary products.

AMERICAN VINTAGE / BASK IN THE SUN / BÉTON CIRÉ / CHEVIGNON / HOMECORE / LATER / LE MONT ST MICHEL / MAISON LABICHE / OLOW / PERFECT PANTS PROJECT

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WELCOME TO THE HOUSE OF COLORS: Don’t be fooled by the name: American Vintage comes from Marseille, France. Founded in 2005, the brand proposes an edited wardrobe of elevated basics inflected with vintage references, at the intersection of Californian cool and South of France flair. The collections have grown season by season, structured around increasingly detailed pieces. Today, American Vintage offers men’s, women’s and children’s ranges, where colors and materials, the brand’s DNA, generate emotions and excitement. Welcome to the House of Colors.

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Resolutely summer colours vivify a more classic range but unavoidable. BASK IN THE SUN chooses woven and textured materials to give depth to the collection. Among the highlights, trousers made of organic cotton canvas (including a range in ripstop) with assertive cuts with enlarged thigh openings. The shorts continue to widen and lie down. The plain, striped or printed shirts with patterns adopt a boxy, loose and square cut, for a more relaxed and comfortable look. Finally, to complete the wardrobe, we always offer a beautiful range of workwear-inspired jackets in plain canvas, finely striped or denim.

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The word Beton (concrete) refers to the codes of urban street culture that the company’s designer uses to inspire her collections. Ciré (slicker) is a nod to the yellow slickers worn by sailors in Brittany. The resulting name evokes waves crashing on asphalt, one of the images, designer Amélie Le Roux imagined in 2013 when she created Béton Ciré. This high-end product is manufactured in France by hat craftsmen in noble, authentic materials. For the past few seasons, Béton Ciré has also offered new shapes in a desire to become an essential reference for headwear.

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Chevignon was created in 1979, a few years after the end of the Vietnam War. Founder Guy Azoulay salvaged iconic army pieces and launched his first line based on a reinterpretation of the military wardrobe.

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"PRÉSENT MANIFESTE": A study of the present moment.
At Homecore, our clothing is more than about what you wear—it’s about how you feel in them.

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This collection is an invitation to reconnect with the present through the physical experience of dressing. The fits, texture of fabrics and alignment of seams with posture—each detail is designed to bring you back to yourself, here and now, in a world that pulls us outward, these pieces anchor us inward. Rooted in intentional design and conscious craftsmanship, everything you see on the rack has been created because of a range of physical objects curated by Alexandre. These vary from Zanzibar rocks, personal photography, vintage pieces and much more…

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At LATER..., Summer 2026 isn’t about a season. It’s about continuity, a menswear wardrobe built to last, not to chase trends. Rooted in our Breton heritage, crafted with care, and meant to be worn with intent. These are honest pieces: quiet, strong, and full of meaning. From workwear to street culture, without compromising either. We don’t follow fashion. We follow history. And we pass it on to whoever comes next. Because what you wear says something, whether you mean it to or not.

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This Normandy-based company began making workwear garments in 1913. Alexandre Milan, the owner since 1998, didn’t immediately capitalize on the company’s past. “At the beginning of the 2010 decade, we understood that a fringe group of our clients might be interested in French-style workwear”, recalls this descendent of a hosiery-manufacturing family which bought the company. “We sensed that people were tired of trends that change faster and faster. They now want long-lasting, essential, time-honored pieces; beautiful classics that have a presence, a character and a history …”

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Maison Labiche was founded in 2011 in Paris. The story began with an iconic, universal, and timeless piece: the white T-shirt. Passionate about this wardrobe essential, Maison Labiche adds its own embroidered typography, carefully placed over the heart.

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Over time, the collections have grown into a complete ready-to-wear wardrobe for men and women. Casual pieces imbued with Parisian elegance, designed to blend comfort and quality. Each creation is the result of careful craftsmanship with materials and cuts: carefully selected fabrics, precise drapes, and attention to the smallest detail.

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Founded in 2006 by Mathieu & Valentin, OLOW is more than just a French clothing Brand. It's a journey of creativity, community, and sustainability. Each collection is an adventure, a fusion of art and style that celebrates individuality.

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Our commitment to sustainability runs deep. We collaborate with ethical factories in Portugal and use sustainable European quality fabrics like GOTS certified organic cotton, and recycled wool, to make every garment.

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At the core of OLOW lies our passion for artistic collaborations. We've partnered with renowned talents resulting in collections that are truly unique and reflective of global inspiration.

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PPP is first and foremost the drawing of a line.
Precise and clean, it creates a timeless design for products designed to be worn, kept and loved.

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Materials, finishes and shapes, PPP has thought of every detail so that you can be as close as possible to your perfect pair of pants.