Revisiting classics from the American wardrobe by giving them a twist of modernity was the project of the Hartford line imagined by Yves Chareton in the United States in 1979. A defining encounter triggered his new adventure: a New York manufacturer sold him an old stock of oxford and chambray fabrics, ideal materials for producing his first vintage-inspired shirts, a look that didn’t exist in the market.

The Hartford studio returned to Paris a few years later and became more structured and commercialized. By blending European influences with a relaxed, West Coast aesthetic, the label soon became a cult brand on both sides of the Atlantic. It is not surprising that Bruce Springsteen and Eric Clapton quickly became fans …

Hartford has evolved to keep in synch with the times while preserving the family values so important to its creator. Today its shirts, thanks to their materials and styling, are a guarantee of perfection.

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