Based in Paris in the hear t of Saint Germain des Prés, JAGVI. Rive Gauche is a sustainable and contemporary men’s fashion brand born in 2012. On a premium segment. 

Meaning me and us in Swedish (2 co-founders, French Pierre-Yves and Swedish Christine), the brand claims an eco-designed and eco-friendly approach through the choice of its fabrics and its local manufacturing in France and Portugal (thus limiting our carbon footprint). Our style is contemporary, minimalist and eclectic too . 

Our engrained inspiration for an emotional minimalism. 
Rooted in fabrics and an elemental style, we achieve the “emotional” minimalist style through the use of luxurious fabrics with a “rustic” spirit. We mix pure lines with an “urban folk” thanks to eclectic refined sustainable fabrics. This is our “engrained inspiration”. 

We regenerate our style from natural forces in an environment that has become at the same time more physical (outdoor) and more digital with the rise of “homewear”, all in urban tones but also earthly.

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