ALWAYS FORWARD

For 30 years, the SERGE BLANCO brand has been dressing men.
Several decades of studying them, analysing their complexity, their contradictions, their differences, what they like, what they hate.
Our lifestyle brand offers a wardrobe for all men, whatever their style and size.
The French design of its collections, the attention to detail, the functional and well thought out cuts, make SERGE BLANCO a reference brand for the daily life of contemporary men.
SERGE BLANCO produces everything a man needs, from underwear to trousers, from shirts to shoes, from accessories to leather goods, in a specific style that redefines sportswear by shaking up the codes.

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The SERGE BLANCO Autumn/Winter 2024 collection was designed in the Italian countryside of Tuscany and inspired by the prevailing colors of autumn: orange, old yellow and olive green. It boasts more noble materials, and focuses on comfort, with elasticated knit pants and woven fabrics. Layering clothes are once again the dominant trend for this year: overshirts, sleeveless cardigans and jackets. The urban influence is back in the spotlight, with blazers in a variety of materials: tweed, velvet, glen plaid. This trend also applies to footwear, with a range even more varied than before.
The Autumn/Winter 24 collection introduces sportswear denim with the PLAY line. SERGE BLANCO PLAY further expanded its sportswear line, with an added touch of winter ideal for after skiing sessions, with warm knitted and bi-material sweaters, as well as fleece pullovers. And the PLAY SKI collection is back for a second season, with garments designed to combine technical features and stylish looks, both on and off the slopes.

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