CHICAGO COLLECTIVE MEN’S

JANUARY 30 - FEBRUARY 3, 2026
The Mart Chicago

‍

ARMOR LUX / FUSALP / HARTFORD / HECHTER PARIS / LAULHÈRE / LE MONT SAINT MICHEL / OLOW / SIMONNOT GODARD

‍

‍

‍

Armor Lux was founded in 1938 with a commitment to produce the highest quality knits from its factories in Brittany, France. Taking inspiration from the French maritime tradition, Armor Lux produces authentic pieces such as the mariniere, the breton sweater and the wool peacoat. Rooted in our Breton heritage with a modern sensibility, Armor Lux embodies the independent spirit of the sea.

‍

‍

‍

‍

In 1952, two visionary tailors from Annecy decided to introduce entrepreneurship to their savoir-faire by creating ski garments, including the skin-tight ‘fuseau’ stirrup pants. Born in the heart of the French Alps, Fusalp—which takes its name from an abbreviation of ‘fuseau from the Alps’—has a signature style that makes it the prefect choice for a returning community of connoisseurs in France as well as around the world.

Generations of ski champions have competed in Fusalp at international events. Shared values of discipline, performance and elegance have fueled this natural association. Fusalp recently returned to the highest international competition as official supplier of the Monaco Olympic Committee at the 2018 Winter Olympic Games in Pyeongchang. Fusalp’s creative director Mathilde Lacoste orchestrates a balanced equation of tradition and modernity, as well as innovation and style, by constantly exploring the savoir-faire and historic codes of the brand. She designs contemporary collections for both winter and summer, for the slopes as well as the city, that combine technicity, functionality and elegance—the three pillars of the brand’s DNA.

‍

‍

‍

‍

FW26 opens with pieces that feel already known, almost inherited. A jacquard sweater layered over an OCBD, casual, instinctive, seems lifted from a well-lived wardrobe. The story moves through layers and shades of grey, where patterns connect rather than compete. A Prince of Wales and houndstooth double-face coat opens to reveal a winter-white Bedford jacket beneath—practical, light, carrying the quiet clarity of a 1960s American attitude. The mood settles into balance: a false-solid suit paired with a grey native-patterned jacket, textures and motifs rooted in craft and familiarity. Everything feels grounded, functional, and personal—an echo of where it all began for Hartford, refined by time.

‍

‍

‍

‍

A French fashion brand born in Paris in 1962, we are driven by a clear mission: making premium fashion accessible and adaptable to individual desires. To ensure style accompanies our customers through their fast-paced lives, our collections integrate the latest technologies, offering contemporary, effortless pieces designed for everyday ease.

We are committed to creating fashion that is increasingly respectful of the environment. As members of the Corporate Climate Convention, we work daily to reduce our impact, enriching each season with more responsible products that allow us to evolve in harmony with our surroundings.

Today, the Hechter style is recognized in more than 70 countries worldwide.

‍

‍

‍

‍

A French house of high-end accessories, Laulhère perpetuates the art of the beret while expanding its universe to include other exceptional pieces. Each Laulhère creation is a signature crafted to reveal the spirit, elegance, and personality of the one who wears it — with no compromise. With a free, bold, and timeless allure, our pieces extend a style and make a statement.

Since 1840, in France, at the heart of the Pyrenees, our artisans have handcrafted every creation in our Oloron-Sainte-Marie workshops, preserving a living tradition.
Each stitch, each shade, each finish reflects a craft passed down with rigour and reimagined with boldness. This cherished savoir-faire has earned Maison Laulhère official recognition through the Entreprise du Patrimoine Vivant (Living Heritage Company) label since 2013, as well as exceptional collaborations, notably with Maison Dior in 2024.

Every Laulhère creation is made to last and to embody a French art de vivre - free, refined, and responsible.

‍

‍

‍

‍

When nearly a century of archives meets a contemporary wardrobe, a distinctive signature emerges: Le Mont Saint Michel.

Timeless and functional, instantly recognizable pieces where heritage is reinterpreted through a modern lens. Built on an authentic and meticulously documented legacy, our house leverages its history to design garments that meet the highest standards of quality and craftsmanship. Each creation answers a fundamental market expectation: a distinctive and enduring style, designed to stand the test of time and assert its relevance with confidence.

‍

‍

‍

‍

Creative, independent and committed since its creation in 2006, Olow is much more than just a French clothing brand.From its workshop-boutiques in Paris and Nantes, OLOW brings together artists from all over the world and defends the idea of a high-quality, mixed wardrobe. The collections, with their vintage and workwear influences, are produced in small family-run factories in Portugal, or in France using traditional methods.Each piece is made from natural materials, mostly organic, spun in France or in neighbouring European countries and labelled with Oeko Tex dyes. Member of the 1% for the planet movement.

‍

‍

‍

‍

The Simonnot-Godard house, founded in 1787, stands as the last French creators of woven handkerchiefs. Today, this tradition endures in the service of the most prestigious stores in Europe and around the world. A Simonnot-Godard handkerchief offers a truly singular experience — an authentically artisanal product that celebrates traditional craftsmanship and meticulous attention to detail. The house works exclusively with linen and cotton, selecting only the finest yarns. From thread to finished piece, it takes five months to complete a Simonnot-Godard pocket square or handkerchief. 

We are the last company producing handkerchiefs with traditional and artisanal methods, — making each product very exclusive and luxurious.
More than a mere continuation of a family legacy, the house is undertaking a genuine rebirth right now. Under the impulsion of Benjamin and Gersende Simonnot, the Simonnot-Godard name resonates more than ever in the world of men's style. 
Our philosophy: Family heritage and tradition, luxury quality, additional Jacquard weaving technics, Creativity & exclusivity, long history, selective distribution, efficient service. High Mark up and long-term partnerships with our clients.