THE COLLECTIVE CHICAGO

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AUGUST 2-5, 2025
222 MERCHANDISE MART PLAZA
FLOORS 4 & 7
CHICAGO, IL 60654

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The Chicago collective is the premier national menswear show in North America, hosting top brands from around the world. 5 French brands of international renown among the most distinguished names in classic and contemporary men’s clothing make the Chicago Collective a truly unique destination. 

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ARMOR LUX

Founded in 1938 in the city of Quimper in Brittany, Bonneterie d’Armor is today a French textile manufacturer leader with over 5 million pieces sold per year.
The company gained its reputation for high quality contemporary apparel with its iconic knitted Breton striped shirt.

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EUROPANN

Chic and casual, Europann stands out with its French Riviera style, inspired by the Mediterranean Sea. The brand is distinguished by the authenticity of natural and comfortable materials, linen and cotton of high quality. Summer 2026 collection includes: swimwear, shirts, shorts, pants, polos, and accessories. Collections are designed in France, mainly with colorful Italian fabrics.

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HARTFORD

This season, Hartford imagines a summer lived freely—between land and sea, rhythm and rest. The collection blends effortless tailoring with textured fabrics that carry the spirit of travel and quiet elegance. A soft ecru herringbone cotton gives new light to summer tailoring—especially when worn over a floral shirt, adding just the right hint of ease beneath the structure. Elsewhere, an ikat shirt introduces a distinctive energy. It brings a daytime rhythm, a kind of melody that plays softly under the sun. As the day unfolds, swimwear becomes more than just a moment by the water. Worn with a shirt or on its own, it becomes part of the summer story—easy, essential, and full of charm. Sometimes, it’s paired with nothing more than a bouquet of fresh flowers.

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OFFICINE GENERALE  

Since founding the label in 2012, Pierre Mahéo has committed to building a brand for men and women that is grounded in continuity. An elevated, intentional, and real-world wardrobe that maintains a modern classic style from one season to the next. A Parisian and French vision that extends outward. Collections are transgenerational and positioned for every day. There is a wearable approach to design and an emphasis on good value. Premium fabrics come from Britain, Italy and Japan. Functional, vintage-inspired and workwear pieces are imbued with an upscale allure. Dressier, tailored pieces appear nonchalant. There are pieces that have become iconic to Officine Generale relaxed jackets, perfect-fit trousers, long-lasting knits, versatile outerwear. Integrity is a guiding force, from responsible sourcing to European production, qualitative fabrics to timeless cuts, human-scale runway shows to singular store designs. Every aspect of Officine Generale reflects Pierre’s personal preferences, his exacting standards, and his ethical mindset. From his way of life to yours.

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SIMONNOT GODARD 

The Simonnot-Godard house, founded in 1787, represents the last French creators of woven handkerchiefs. Today this tradition is maintained in the service of the most prestigious stores in Europe and around the world. The woven handkerchief Simonnot Godard, it is a unique experience, an authentically artisanal product that honors traditional craftsmanship and meticulous care. The house works exclusively with linen and cotton, using only the finest yarns. From thread to finished piece, it takes five months to complete a Simonnot-Godard pocket square or handkerchief.  We are the last company producing handkerchiefs with traditional and artisanal methods, — making each product very exclusive and luxurious. More than a mere continuation of a family legacy, the house is undertaking a genuine rebirth right now. Under the impulsion of Benjamin and Gersende Simonnot, the Simonnot-Godard name resonates more than ever in the world of men's style.  Our philosophy: Family heritage and tradition, luxury quality, additional Jacquard weaving technics, Creativity & exclusivity, long history, selective distribution, efficient service. High Mark up and long-term partnerships with our clients.

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